28% of small businesses still don't have a website. 36% don't have consistent social media handles across platforms. Every percentage point is a competitor with an easier-to-find brand.
- ✓ 72% of small businesses now have a website (up from 64% in 2020)
- ✓ 64% have consistent social handles across 3+ platforms
- ✓ 41% chose a business name without checking domain availability first
- ✓ 23% have mismatched domain and social handles
The Naming Gap
The single biggest mistake small businesses make: choosing a name before checking if the domain and social handles are available. 4 in 10 businesses surveyed said they had to change their name or add modifiers ("get____.com", "___app.com") because their first choice was already taken everywhere.